Harnessing Purpose: A Marketer’s Guide to Inspiring Connection by Melissa Fors Shackelford

Description

Marketing is more than just strategies and sales—it's a means to connect, inspire, and create positive change. In Harnessing Purpose: A Marketer’s Guide to Inspiring Connection, Melissa Fors Shackelford draws from her 25 years of experience as a marketing executive to explore the transformative power of purpose-driven marketing. This insightful guide challenges business leaders and marketers to think beyond the bottom line, emphasizing the importance of aligning personal and organizational purposes. Melissa’s actionable advice reveals how authentic brands inspire loyalty, build deeper connections, and achieve long-term success. Key chapters cover essential topics, including finding professional purpose, fostering creativity, balancing work-life dynamics, embracing inclusive and ethical marketing, and crafting strategies that reflect a brand's core values. Melissa also delves into cause marketing, effective team collaboration, and building resilience in modern marketing challenges. Packed with inspiring real-world examples and practical advice, Harnessing Purpose is a roadmap for professionals seeking to make an impact through their work. Whether you're launching a startup, managing a small business, or leading a marketing team, this book will equip you with the tools to unlock creativity, foster meaningful connections, and lead with authenticity. If you’re ready to transform your marketing approach and build a purpose-driven brand, Harnessing Purpose is the guide you’ve been waiting for. https://harnessingpurpose.com/

Book Details

Title:Harnessing Purpose: A Marketer’s Guide to Inspiring Connection

Author:Melissa Fors Shackelford

Category:Business & Economics

Genres:N/A

Pages:N/A

Published Date:N/A

ISBN-13:N/A

ISBN-10:N/A

ASIN:B0F1YWF8Z1

Availability:{"Kindle Unlimited"}

Price:USD2.99

Average Rating:4.7/5.0

Total Reviews:3

Where to Buy

Amazon:Available

Goodreads:Available

BookBub:N/A

Barnes & Noble:Available

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Google Play:N/A

Sample/Preview:N/A

Reviews

BookNerd007

★★★★★

5/3/2025

As marketers, it's easy to focus on the features and benefits message. But Shackelford wisely reminds us about the inspirational significance of staying true to our values -- our "why." I found the chapter on work-life balance particularly interesting and the example of "no meeting Friday" as a window of time to give teams time for work requiring deep concentration particularly interesting.

SleepingBeauty

★★★★★

4/28/2025

I found the author approached marketing in a new way, at least for me! I found her advice on discovering brand purpose and creating inclusive marketing strategies interesting and it helped me to re-shape my team's approach. I enjoyed the part about (find ur purpose), but I liked more how it is showing me how to live it through my brand and team

Scott

★★★★★

4/23/2025

A thoughtful, sincere guide for marketers craving meaning in their work. Shackelford blends personal story with actionable advice to help you reconnect with purpose. Less about KPIs, more about people. A refreshing, grounded read — especially for anyone feeling disconnected from their “why.”