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How to Get More Amazon Reviews for Your Self-Published Book

May 15, 2025
8 min read
Marketing
How to Get More Amazon Reviews for Your Self-Published Book

Why Amazon Reviews Matter

Amazon reviews are crucial for self-published authors. They provide social proof, improve your book's visibility in search results, and help potential readers make purchasing decisions. Studies show that books with more than 25 reviews are significantly more likely to be purchased by new readers.

Ethical Ways to Get More Reviews

While it might be tempting to take shortcuts, violating Amazon's terms of service can result in serious consequences, including account suspension. Here are some ethical and effective ways to get more reviews:

1. Include a Call-to-Action in Your Book

Add a polite request for reviews at the end of your book. Make it personal and explain why reviews matter to you as an independent author.

2. Leverage Your Email List

If you have an email list of readers, send them a friendly reminder to leave a review if they enjoyed your book. Be careful not to incentivize reviews, as this violates Amazon's policies.

3. Use Read & Rate's Review Exchange System

Our InkDrops system allows you to connect with genuine readers who are interested in your genre. This creates a win-win situation where you review books you're interested in and receive honest reviews in return.

4. Create an ARC (Advanced Reader Copy) Team

Build a team of readers who receive your books before they're published. These readers can then leave reviews as soon as your book goes live, giving you that initial boost.

What to Avoid

Never pay for reviews, trade reviews directly with other authors, or use review services that don't verify that reviewers have actually read your book. These practices violate Amazon's terms of service and can result in the removal of all your reviews.

Patience and Persistence

Building a solid base of reviews takes time. Focus on writing great books and engaging with your readers authentically. The reviews will follow naturally as your readership grows.

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Sarah Johnson

Sarah Johnson

Marketing Specialist

Sarah is a digital marketing expert with a passion for helping authors build their online presence and reach more readers.

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