This is not an operational playbook. It’s a lens that changes how you read signals, numbers, and decisions.” Why do some companies collapse just when the number
Rating: 5/5 (1 reviews)
This is not an operational playbook. It’s a lens that changes how you read signals, numbers, and decisions.” Why do some companies collapse just when the numbers seem to say the opposite? What lies behind the illusion of control, bureaucratic rigidity, and blind faith in KPIs? In this sharp and thought-provoking management essay, Andrea Boragno—former President and CEO of Alcantara S.p.A., a global brand and icon of Made in Italy—explores the hidden causes of corporate success and failure, going beyond the conventional logic of traditional economic and financial models. Through a series of thematic chapters, the book tackles fundamental questions that every organization faces: • When do corporate rules stop working—and become dangerous? • What is the double bind, and why does it paralyze decisions and innovation? • How does bureaucratic drift emerge, and what damage does it cause? • Why is brand value so often ignored in strategic decision-making? • How can we overcome the divide between thought and action, between what and how? Written in a style that is both clear and intellectually rigorous, the book offers an original, cross-disciplinary view of business dynamics. It provides concrete tools to recognize real risks, look beyond the numbers, and unleash an organization's innovative potential. A book for managers, entrepreneurs, consultants, professionals, executive MBAs, economists, financial analysts, and students who want to grasp with clarity and depth what numbers don't reveal—but every leader should know how to read. The author Andrea Boragno has held top executive positions in industrial and strategic management, leading Italian companies operating in complex and highly competitive international environments. He served as Chairman and CEO of Alcantara S.p.A., an iconic Made in Italy brand globally recognized for excellence across the automotive, fashion, design, and technology sectors. Throughout his career, he has been on the front line of major challenges related to innovation, sustainability, and global transformation, developing a managerial vision grounded in firsthand experience, critical thinking, and the ability to navigate uncertainty. Passionate about critical thought, complex systems, and decision-making models, he has combined practical experience with deep theoretical reflection on how organizations truly function. His writings offer a critical and concrete interpretation of business dynamics, addressed to managers, consultants, business professionals, and economists.
ISBN-13: 979-8270901974 | ASIN: B0FXGWJ61C
212 pages | Language: English | Publisher: Independently published | Published: October 21, 2025
Genre: Management & Leadership
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