The Growing Audiobook Market
Audiobooks are the fastest-growing segment in digital publishing, with sales increasing by approximately 25% year over year. For self-published authors, this represents a significant opportunity to reach new audiences and create an additional revenue stream.
Production Options
There are three main approaches to audiobook production:
1. DIY Production
Recording and producing the audiobook yourself. This is the most cost-effective option but requires technical skills and proper equipment.
2. Hiring a Narrator Through ACX or Findaway Voices
Platforms like ACX (Audiobook Creation Exchange) and Findaway Voices connect authors with professional narrators. You can choose between:
- Pay-per-finished-hour (PFH): You pay the narrator a flat rate for each hour of finished audio
- Royalty share: You split royalties with the narrator instead of paying upfront
3. Full-Service Production Companies
These companies handle everything from narration to editing and mastering but tend to be the most expensive option.
Choosing the Right Narrator
Your narrator can make or break your audiobook. Consider these factors:
Voice Match
Does the narrator's voice match the tone and style of your book? A romance novel needs a different narration style than a business book.
Technical Quality
Listen to samples for consistent audio quality, proper pacing, and clear pronunciation.
Experience with Your Genre
Narrators who specialize in your genre will understand the nuances and expectations of your audience.
Technical Requirements
If you're handling the technical aspects yourself or need to evaluate a producer's work, be aware of these industry standards:
Audio Specifications
- Format: MP3 or M4A (ACX requires MP3)
- Sample rate: 44.1 kHz
- Bit depth: 16-bit
- RMS (volume): -23dB to -18dB
- Maximum peak amplitude: -3dB
- Noise floor: -60dB or lower
Chapter Formatting
Each chapter should be a separate audio file with:
- Opening credits in the first file
- Closing credits in the last file
- 1-5 seconds of room tone at the beginning and end of each file
Distribution Options
The main platforms for audiobook distribution are:
ACX/Audible
The largest audiobook retailer, owned by Amazon. Offers exclusive and non-exclusive distribution options.
Findaway Voices
Distributes to over 40 platforms including libraries, subscription services, and international markets.
Direct Upload to Google Play
Google now allows direct audiobook uploads through their Play Books Partner Center.
Marketing Your Audiobook
Once your audiobook is produced, consider these marketing strategies:
Promo Codes
ACX provides promotional codes you can use for reviews or giveaways.
AudiobookBoom and Similar Services
These services connect audiobook creators with listeners willing to review audiobooks.
Cross-Promotion
Promote your audiobook to your existing readers through your newsletter, social media, and website.
Cost Analysis
For a typical 80,000-word novel (approximately 8-9 hours of finished audio):
- DIY: $200-500 (equipment and software)
- PFH with professional narrator: $1,600-3,600 ($200-400 per finished hour)
- Full-service production: $3,000-5,000
Return on Investment
While audiobook production requires significant investment, many Read & Rate authors report recouping their costs within 6-12 months, with audiobooks providing 20-30% of their total book revenue thereafter.
